Is It Always 10:08 at HTC?

What’s so cool about 10:08 that so many HTC phones show this time on the home screen? Let’s be clear, it has nothing to do with the moon landing, software updates, or a morning coffee break (though a cup of coffee sounds good right about now).  After reading through over 1,900 comments on our Facebook post last week, it’s clear many of you have your own ideas of what happens at 10:08, some definitely more interesting than others; such as:

  • The month and year the G1/Dream, the first Android device, was released
  • A bubble party (hmm….)
  • My phone takes a smile (Ok)
  • Inventor of the modern clock died (not that we are aware)
  • Maybe the first designer put 10:08 on it at random, and nobody want to change it again
  • Absolutely nothing has happened at 10:08
  • 10:09 happens 60 seconds later (True!)
  • and many more

Well, as some of you mentioned in your comments, 10:08 is the time at which a 12 hour digital display will have the maximum number of digit “segments” turned on, helping ensure the display is working correctly.  This is also the time used on analog clocks in advertisements because the clock hands are symmetrical, they don’t block the logo and they form a “smile” on the clock face.  Which is all good information, but that’s advertising, which is not really what we asked.

The real question is “what happens at 10:08 at HTC?”  We’d love to hear what your thoughts — is there a party? A daily alarm?  What could it be?  Use the comments below to tell us what you think happens at 10:08 at HTC.

  • yaakovf

    An if we’re right….

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  • http://www.facebook.com/djstormuk DJ Storm

    10.08 is the only time htc sense actually works lmao

    • http://www.facebook.com/djstormuk DJ Storm

      Its really impossible to set up an account with your htc sense guys, very dissapointed that i have purchased a htc handset and cant use such a big part of it, such a long time htc user and supporter but finding myself dissapointed, cant return my phone, lost my money on something that you cant use properly, will htc sense be sorted?

      • http://blog.htc.com/ Larry Meadows

         Hi DJ, what issue are you having trying to set up the HTC Sense account?  Have you contacted customer support yet?

  • Erio Dono

    augus 10,1876(10.08) the first phone call between cities)

  • shonangreg

    I’m guessing “HTC” has transcription equivalents 10, 0, and 8. Japanese has phonetic equivalents for numbers. i/hi, ni/fu, san/mi, yo, go/itsu, ro/mu, na, ha, ku/kyu, to/ju. In Japanese, 10, 0, 8 would be ToReHa or JuReHa.

    Just a guess.

    • jaysonragasa


  • http://twitter.com/apa1102 Apa Chen

    How about Desire Z? No ICS, No Android 2.3.5, No bug fix, even Not on the list that will not get ICS! Do you forget that you have sold a phone called Desire Z???
    It’s a shame that I’m a Taiwanese…

    Desire Z almost had the same hardware as One V, Desire V/VC/VT, even Desire C which only has 600MHz SoC. All of them runs ICS well, why Desire Z can’t? Why?
    Maybe you’ll say that Sense 3.6 is more heavier than Sense 4.0a. Why can’t you put Sense 4.0a  on Desire Z? I do not see any ImageSense feature on Desire V/VC/VT, Desire C. The hardware require for Sense 4 only happened on One series.
    So, you DO NOT want any preview devices get Sense 4.0a. Not you can’t do it!

    Please DO NOT forget Desire Z. If you don’t wanna update Desire Z. At least you should release the ICS kernel source for Desire Z. Let community to do what you don’t wanna to do! Don’t let people feel like a idiot with bought your devices.

    Please pass this on to Peter Chou if you can.
    周執行長, 這就是HTC對待消費者的態度? Desire Z是一個主打硬體鍵盤的手機, 卻在將近一年前的2.3.3更新, 讓Desire Z變成一個無法正常使用硬體鍵盤輸入的手機。2011年7月更新之後多次透過客服回報問題, 卻只得到已轉交工程部門, 之後就變成一部有硬體鍵盤卻沒有的手機, 至今一年。系統升級也許不是那麼重要, 但升級使得一部手機喪失原有的硬體功能這是何等嚴重的錯誤, 但HTC卻是整整一年毫無動作, 彷彿未曾賣過Desire Z這部手機一般。

    Desire Z的Sense桌面也在2.3.3更新之後不斷的重啟, 每次離開程式回到桌面就重啟, 重啟時間長達10~15秒, 頻繁的重啟要如何使用手機? 每一次程式的切換就造成10~15秒的等待, 不論Sense有多方便, 我卻需要花比別人更長的時間來做一件事。

    Sense重啟的問題在每一部HTC手機上都會發生, 只是嚴重的程度不同, 甚至於最新的One系列仍然存在這種問題。一部手機最重要的就是桌面, 等待桌面重啟的期間任何事情也不能做, 甚至連最基本的打電話都不行。Sense真的是一個非常棒的使用體驗, 我非常的喜歡Sense, 但由於桌面重啟的問題卻直接讓美好的體驗打了對折。HTC真的應該要針對桌面重啟的問題進行一個深入的檢討修正。桌面沒有了重啟的問題, Sense才能真正發揮功能。

    桌面重啟這個問題可以很簡單的被解決, 也可以遲遲不做解決。如上面所說, Desire Z在2.3.3之後有嚴重的重啟問題, 我僅修改了核心的一個設定, 就完全避免掉這個問題。HTC的工程師會不知道該怎麼解決? 實在很難令人相信。讓人覺得HTC似乎不在乎這個問題, 或是沒發現這個問題。沒發現是不可能的, 全世界都有相當多的使用者或開發者在反應這個問題, 但是HTC就是沒有去解決。

    希望HTC能在更新上更積極, 不是要求更新, 而是要從最基本的解決問題(bug修正)做起。還有桌面重啟的問題真的是一個最最優先要被解決的問題。

  • Nassim Najm


  • feztheforeigner

    10:08 is the time they should switch to stock Android…


    ya really ,,, 10:08 is something 
    i noticed in an another blog of ics last update of 22nd march time is also 10:08 (22 May 2012 at 10:08: Android 4.0 FAQ)

  • Edward Louis

    Really Nice article :)) Made me smile and laugh.

  • Edward Louis

    Btw , Larry Meadowns , do you have idee what will happen to HTC Sense website or the “Phone Finder” function ? Couse at this moment is totally useless.

  • http://www.facebook.com/profile.php?id=100000796051232 Anandha Krishnan

     they just want to thrill us by making us think about James bond !!!!!

  • http://profile.yahoo.com/7IHY2MEHWNQJJNUM33M5J6RM7E Xian li Ho

    their boss birthday 

  • jaysonragasa

    end of the world

  • jaysonragasa

    they ate some quick snack after 10:08

  • http://profile.yahoo.com/JYZXLXX42K7RVMUNGM3B6VR3XQ Josh

    Break time or coffee break 🙂

  • http://www.facebook.com/aye.aye1 Adz Alberto

    Perhaps another HTC major event or breakthrough will happen again on 10-08.

  • http://profile.yahoo.com/V3YCS3PYBUJSJOLXKG24C3OYBU Smile Abenoja

    october 8 was the first released of HTC android?

  • http://twitter.com/pengwii Marian Nairam

    it is always 10:08 in HTC because…

    …perhaps not necessarily the SMILEY explanation since the display is like a digital clock noh? :)) and not necessarily to insure that all line segments are working… because they do have different screens noh? But two plausible explanations anyway! 😀

    i’m taking the 

    a.) numbers guess…

    10 – To be a “10”, in cultures, specially ‘guy’ culture, 10 means perfect. Noh? Body, Package, everything… it’s a 10.
    100 – just add another 0 to 10, 100. It also means Perfect. lol
    8 – well… 8 means infinity…

    So maybe HTC vows to be infinitely a 100 all the time 😀 eheheh…

    b.) …and I’m going with this for real, hehe 😀 The number TEN codes. 

    if this is correct to be always 10:08 in HTC means they are ALWAYS in service. 🙂

    you know, 10-4 Roger copy that. 😀

    10-8, Roger… would mean they are “IN SERVICE” noh?

    so yeah… HTC, always IN SERVICE 🙂

    aha… just my guesses. 😛

  • http://twitter.com/pengwii Marian Nairam


    10-8, Roger that.IN SERVICE!

    it’s always 10:08 in HTC…

    HTC is always in Service.

  • http://profile.yahoo.com/C65ZBF7IGKZKNO6IHA6QYKMF7I Shadow

    You guys have an Ice Cream Sandwich brake

    There in no mention if it 10:08 am or pm.

  • http://www.facebook.com/profile.php?id=100000978333420 Michael Olaguir Secorata

    at 10:08 is the time you are giving  HTC smartphones..
    it will be the same time you are announcing the winners… 😀

  • http://www.facebook.com/profile.php?id=1010528076 John Ariola

    It’s actually secret code which notes the intellegence of an HTC device to be smart enough to be the next great secret agent from British Intellence Service MI5.. As follows. You think it says “am 10 08″ in code it really says ” Am I 008″ yep that’s my story and I’m sticing to it!

  • http://www.facebook.com/arthur.lutkevichus Arthur Lutkevichus

    Maybe it’s coffee time in HTC? 🙂

  • http://profile.yahoo.com/KTGJSBLZ4QAU5TWX3BA47OK5XM rodelz

    Probably 10 and 8 are numbers very much associated to Taiwan;

    10 for Double ten day and;
    08 for time zone (GMT+8)


  • http://www.facebook.com/profile.php?id=100001436945917 Moritz Dawo

    Maybe a developer has found 10 beard stubbles and 8 pimples in his face and started again with the work on the GUI? 😉

  • Akram Alaa

    MAYBE YOU’RE MAKING LIKE APPLE !!! …. they were the first to set all the clocks   to 9:41 / 9:42 in their commercials FOR A REASON … and now comes up a small, fellow company to try to immit their boss … INTRODUCING bla bla bla

  • Nauman Afzal Zia

    If you look at it from the left side, making your phone horizontal with 1 on the down side, it looks like a smily. No?? 

  • Ehab Mahmoud

    The New Android version is going to be released by google may be at 10/8 🙂

    • http://www.facebook.com/m.y.asaad Muhammad Yousef Asaad

      At HTC?????

  • Alwyn Lobo

    Well since on an analogue clock, 10:08 is a smiley…The same interpretation on a digital clock is called “Happy Hour” So I guess it’s break time at HTC…

  • http://www.facebook.com/ankurmistry2010 Ankur Mistry

    It’s the launch time of HTC first mobile

  • http://www.facebook.com/profile.php?id=696112190 Ahmad Abdel-Aziz

    10:08 am, is the time when all HTC employees are working!
    If flexible hours are applied, then all should be there, either in the headquarter or in factory.

    This is when imagination of HTC designers and software engineers spark!
    This is when productivity peaks up in HTC factory!
    10:08 am is when it really SHINES in HTC 🙂

  • nurvianto bayusuputra

    after 10:08, there is always a partly sunny weather..

  • http://profile.yahoo.com/S42HDVCTLE7OLAYV34BJADTHOI 圈圈

    ლ(⁰⊖⁰ლ) 顏文字

    10 ⊖ 08


    HTC was sarted @ 10:08 time :p

  • http://twitter.com/hyperbluuue Janine Cervantes

    I used to love the fact that you respond to customers immediately.. I don’t know if it’s just me, or is your “Contact Us” page broken? I hope it will be fixed as soon as possible.

  • http://www.facebook.com/profile.php?id=100000847806194 Lior Abel

    This time on a digital 12-hour clock is the time where the highest number of cells is lit up

  • http://www.facebook.com/profile.php?id=100000729550566 Aleksandar Petrović

    Giveaway time! 🙂

  • http://nurudin.jauhari.net/ Jauhari

    Thats number make me happy 🙂

  • http://twitter.com/Da_PHAT_Ninja Michael Lococo

    The time when everyone at HTC runs to the restroom? You gotta avoid those Ice Cream Sandwiches…

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    10:08 is the time they eat pie :3

  • goranwik

    HTC will give a Nexus statement.

  • http://www.facebook.com/elissa.morris.love Elissa Morris

    10:08 is my birthday… October 8th!

  • http://www.facebook.com/jayantgtx590 Jayant Singh

    You guys dance on gangnam style at 10:08

  • http://www.facebook.com/ravigijwani Ravi Karan