We love technology. And we know that at the heart of great technology are great ideas and customer input. That’s why we spend hundreds of hours every year working with customers like you, to better understand how you use your smartphone. It’s this research that fuels many of the thoughtful ideas at the heart of HTC Sense. In fact, it’s what makes a smartphone an HTC smartphone.
We look at everything from how you make phones calls or use navigation, to the features and apps you use most often. Then we go even deeper, looking at how you personalize your home screens and what widgets you use (or ask for). Why? Because we know that your smartphone is a uniquely personal device that represents you.
Our goal is to better understand how you set up your phone for work, weekends, and even vacations. This understanding allows us to deliver a tool that you can use daily; easily moving between preferences based on where you are and what you’re doing. Everything we learn from our research plays a key role in what’s ultimately delivered in the products you choose.
After all, that’s really what counts, right? The smartphone you use every day, for work and play, is thoughtfully crafted, easy to use, and designed to meet your needs.
However, we also know many of you have questions about HTC Sense:
- “Why have you added more software to my phone?”
- “Why don’t you just sell phones with the stock operating system?”
- “Doesn’t HTC Sense just take up memory on my phone?”
These are some of the more common questions we see in forums and in our social communities. Usually, these questions are specifically related to the software UI (user interface) on our phones commonly known as ‘Sense.’
Are we adding software to the operating system? Actually, the answer is yes and no. In some cases we make additions, in others we replace applications entirely. This is all done in the interest of delivering the well-integrated experience we call HTC Sense. And it’s an approach to software development we review regularly and that continues to evolve.
Our goal is to make the experience of using an HTC smartphone easier and more enjoyable than any other smartphone. Complete with more robust visuals, more apps and more widgets. With HTC Sense 4.0 we delivered the software and design we believe showcases the thoughtful approach we take in creating the phones you love.
But back to those questions, why do we put HTC Sense into these smartphones? That’s precisely the focus for this series of blog articles over the next several weeks. We want you to know the “why,” “how,” and “for what purpose” we deliver our products with HTC Sense.
Next week, we’ll begin by taking a closer look at a key feature called “Smart Dial.” After that we’ll dig into other features every week – active lockscreens, text reflow, task integration, e-mail and calendar, Car Mode, Beats Audio, and much more.
In the meantime, please talk to us and tell us what HTC Sense means to you. What elements of HTC Sense do you want to know more about?