Creating the HTC One by Cushnie et Ochs

 

It’s the fashion week exclusive everyone is talking about, the black and white HTC One by Cushnie et Ochs; which MTV Style calls the “ultimate complement to whatever outfit you’re wearing.

Unveiled at Milk Gallery during Ben Watts Mixtape, this custom HTC One X is inspired by Cushnie et Ochs upcoming 2013 Spring / Summer collection.

 

We spent a few minutes with HTC design lead Daniel Hundt to talk about the collaboration with Cushnie et Ochs.

Larry Meadows (LM): Tell us a little about the new design you worked on with Cushnie et Ochs – how did this project come together?
Daniel Hundt (DH):
It’s fashion week in New York, where exclusive designs are a big part of the excitement.  This year we had the opportunity to work with the Cushnie et Ochs designers to bring their sleek and sexy aesthetic to our HTC One X.  The result? We’ve delivered a beautiful, and also disruptive, smartphone where the worlds of fashion and technology intersect.

Design Sketch of HTC One by Cushnie et Ochs

LM: How do you approach a custom model like this?  What is the creative process like?
DH: It was a very intriguing process because fashion designers and product designers have different ways and media to create and express their vision.  The challenge was bringing both worlds seamlessly together to design a meaningful and beautiful experience.  While we started with a traditional design sketch, we gave the Cushnie et Ochs designers the tools and freedom they needed to express themselves and bring their unique perspective to the world of mobile phones.

LM: In many ways, the smartphone is becoming an indispensable accessory, how does design work to create an emotional connection with customers?
DH:
People always have an emotional attachment, whether positive or negative, to the products they use.  At HTC, we use design – a combination of form, color, and materials – to create an object that fits people’s lifestyles.  And a smartphone is definitely a very personal device. For some people it’s a personal tool used to be productive and stay informed, for others it’s a part of their life, almost a way they can express themselves and make a statement.

LM: Thinking about overall design in general, where do you get your ideas and inspiration from?
DH:
As designers, we are naturally curious observers. We follow the newest technologies, materials, and construction methods and let them fuel our designs.  But, we get our biggest ideas and inspiration from people – by watching their behaviors and seeing how they use their products.  We want to know where we currently meet their needs and where we don’t. We’re interested in things like fashion and architecture, what people wear, where they live, and what they surround themselves with, like art. Our goal is to create a smartphone they love and they want to carry with them.

What do you think of this exclusive fashion week design?  What other design styles would you like to see from HTC?

24 Responses to “Creating the HTC One by Cushnie et Ochs”

  1. [...] [HTC Blog | WattsUpPhoto: Play Store Link] See also The 2-Tone HTC One X By Cushnie et Ochs Is Fashionably Chic IPHONE PLUS, THE CONCEPT OF A NEW IPHONEThe ADR Studio has created a new concept of what could be the iPhone 5. The design is very attractive. This device imagined by designer … PHANDROID’S BEST ANDROID APPS: 3D-EFFECT LIVE WALLPAPER BY ROBERT TIEBER [VIDEO]Back in the summer of ’09, I was exposed to a design firm calling themselves The Astonishing Tribe (or TAT for short). Believe it or … WHEATLEY LIVE WALLPAPER BRINGS EVERYONE’S 2ND FAVORITE ROBOT TO YOUR ANDROID – BONUS: PORTAL 2 RINGTONES AND NOTIFICATIONS [DOWNLOAD]Possible copyright issues aside, this Wheatley Live Wallpaper is the coolest thing to hit our Android devices since that duckbill stand I told you guys … ANDROID DEVELOPERS’ SITE GESTS REDESIGNThe folks at Android have introduced a redesign for the Android Developers’ site. The new design is extremely simple and exists to help developers “build … LENOVO BIDS FAREWELL TO THE IDEAPAD K1 WITH A SWEET TREAT, PROVIDES STOCK ICS UPDATE AS LEGACYLenovo is done with the Ideapad K1. They are so done with it that they have packaged a final palate cleansing update, made it available …. [...]

  2. avatar kairojihen says:

    really cool design, the designer name kinda ruins it. I think HTC should make more special edition phones like this or bold designs as regular releases.

  3. Gradient Color of Black and White

  4. Very fashionable… And the exclusivity of this edition adds to its allure.

  5. avatar 王瑞仙 says:

    I Want it!! It’s very cool!!! >o<

  6. avatar yvette says:

    Very eye catching and allows people to really see the HTC logo

  7. [...] If you’re really into fashion and are particularly impressed with this special edition of the One X, be sure to check out the Q&A HTChosted with the designer. [...]

  8. wow who is lucky one wining this

  9. [...] If you’re really into fashion and are particularly impressed with this special edition of the One X, be sure to check out the Q&A HTC hosted with the designer.  [...]

  10. [...] If you’re really into fashion and are particularly impressed with this special edition of the One X, be sure to check out the Q&A HTC hosted with the designer.  [...]

  11. [...] If you're really into fashion and are particularly impressed with this special edition of the One X, be sure to check out the Q&A HTC hosted with the designer.  [...]

  12. High Tech and Stylish.

  13. [...] If you're really into fashion and are particularly impressed with this special edition of the One X, be sure to check out the Q&A HTC hosted with the designer.  [...]

  14. avatar Guest says:

    Possibly one of the most beautiful phone designs I have ever seen. keep up the good work HTC! http://pinterest.com/pin/97953360616479131/

  15. Simple & sexy ………..black& white………….I want one toooo

  16. avatar Diane says:

    Such beautiful and classy design!! Finding the best people to design the best phones! Way to go HTC! Would looove to win one.

  17. [...] The Chinese phone maker teamed up with designer Cushnie et Ochs to reinvent the look of the HTC One X. The result? A phone covered in a two-tone phone casing that is black on one side and white on the other. This replaces the unibody shell of the One X. The special edition handset even comes with a wallpaper that follows the same bicolor design and matching black and white headphones. HTC first showcased the phone at the HTC Frequencies Media Summit. According to Daniel Hundt, the head of HTC Design, they wanted to create “a beautiful, and …The Chinese phone maker teamed up with designer Cushnie et Ochs to reinvent the look of the HTC One X. The result? A phone covered in a two-tone phone casing that is black on one side and white on the other. This replaces the unibody shell of the One X. The special edition handset even comes with a wallpaper that follows the same bicolor design and matching black and white headphones. HTC first showcased the phone at the HTC Frequencies Media Summit. According to Daniel Hundt, the head of HTC Design, they wanted to create “a beautiful, and also disruptive, smartphone where the worlds of fashion and technology intersect.” Moreover, they believe that smartphones are devices that help users “express themselves and make a statement.” Apart from the striking design, there is no difference between this phone and the regular One X. It is powered by a 1.5GHz quad-core processor, comes Android 4.0 Ice Cream Sandwich with HTC Sense 4, and sports a 4.7-inch super LCD2 display with a resolution of 1290 x 720 pixels. It also has dual cameras and a 1800 mAh battery onboard. Unfortunately, the special edition HTC One X will only be available for around a hundred attendees of the 2013 Spring/Summer MADE Fashion Week in Milk Studios in New York City. The two-tone HTC One X is part of the VIP Fashion Week Survival Kit that includes other products like lip balm, stain treatment, lotion, mints, and a mirror for celebrities. This helps HTC to market the One X not only as a gadget with a powerful set of specifications, but also as an accessory for the fashionably savvy. That said, this could inspire third-party phone case manufacturers to create two-color casings for the general masses. In related news, HTC has also partnered with photographer Ben Watts to create an Android app called Wattsup Photo, a photo collage app that incorporates the photographer’s style. via engadget, htc [...]

  18. [...] and are particularly impressed with this special edition of the One X, be sure to check out the Q&A HTC hosted with the designer.  The winner will be picked soon (September 14), so get repinning, though the terms and [...]

  19. avatar Nyankana says:

    I see Lady GAGA in this context!!