The Continuing Evolution of HTC

One of the things I’ve learned in my time at HTC is that we are a company that does not shy away from choosing the path less taken.

We even did this at the very start, when we pivoted from an initial focus on laptops to setting our sights on the promise of mobile, making us the first company dedicated to smart mobile devices. We did it again when we launched the world’s first Android smartphone, and when we transitioned from being an OEM, to building products under our own global brand. Most recently, last month we proved yet again that we are a company that pushes mobile innovation and design in new directions when we unveiled the HTC 8X and 8S for Microsoft’s exciting new Windows Phone 8 platform and delivering the highly acclaimed HTC One X earlier this year, only to make it better with the One X+.

To be a brand that is built on surprise and delight means you need to take risks. Sometimes those risks don’t pay off like you’d hoped. But HTC has a heritage of decisive change because we have the ability to look unflinchingly at what steps we need to take to be successful. Recently, I met with select industry and business press to share some of our thinking about what we need to do.

One of the things that make us so proud at HTC is our passionate and dedicated community of fans. Recently, a JD Powers report had HTC as the #2 handset maker in customer satisfaction and another leading consumer publication named us as #1 in customer satisfaction vs. Apple who came in #2.

It’s clear that only HTC offers the best, most complete choices for customers.

People care about our products, even to the point of having pride, desire and love for them. We’ve also heard via research that our camera in the HTC One X is the most recommended globally and the HTC One V has been recommended as the most reliable and easiest to use globally. These aren’t just accolades, but examples of how our innovations allow people to stay in touch and share, engage and socialize in ways not possible previously. As we grow and develop, we want to make sure to stay in touch with all of these people who use our products as their insight is so valuable to the future innovations we’ll bring to market.

You’re seeing our early steps already. There are the vibrant offerings we will bring to market on the Windows Phone 8 platform. There’s the strong design and performance leadership we’ve staked out with the HTC One franchise on Android. It’s clear that only HTC offers the best, most complete choices for customers.

And when I look at what we’re doing in 2013, I get even more inspired.

HTC has shown time and again that our willingness to take chances leads to great advances for our customers. And we are just now hitting our full stride. Look out.

  • http://twitter.com/Rage06 Rahan | RaY

    One X+ will end this year on a high and 8X + 8S will take the Windows platform a long way.
    2013 will be HTC’s year, with the launch of a 1080p Android device + more.
    Can’t wait 🙂

    • Chau Ho

      I’m excited to see the J Butterfly come to the states in the Spring!

  • http://www.facebook.com/profile.php?id=696112190 Ahmad Abdel-Aziz

    Thanks for the article.

    I’m a passionate HTC user since 2010 and will remain this way.
    I’ve experienced WM and Android.
    And I guess it’s maybe the time now to experience Windows Phone 8X by HTC.
    I’m digging into deep to know more about it.
    Thanks again

  • garrisonian

    I am using htc phones since last 2 years and it is an amazing experience. Wish you all the best and expect best from you in future also.

  • Profcrab

    Two things will have me consider HTC for my next phone (after owning the Incredible 2). No more Sense and fast android updates. If people knew that when they bought a HTC phone that it would receive updates like a Nexus phone, HTC would gain many loyal customers. As it is, my Gingerbread phone with the crashing Sense UI has pushed me towards a Nexus phone next time around.

  • http://www.facebook.com/kartikeya.srivastava1 Kartikeya Srivastava

    I have HTC One V and I have to say that the after sales service is quite good. I’ve been a fan of HTC ever since they launched their first touchscreen phone (I forgot the name)