UltraPixel Photography with the New HTC One

One of the most talked about features of the new HTC One is the “UltraPixel” camera. Designed around the idea that smartphones are the primary camera for many people, the HTC UltraPixel camera delivers an advanced CMOS sensor and optical lens system that captures more light per pixel than other leading smartphones.

We recently asked two HTC customers, Eric Krebs and Rick Takagi, to take the new HTC One for a photography “test drive.” Here are some examples of their photos.

HTC-One-Coin-BounceThis first photo, taken by Eric, shows the benefits capturing eight frames per second at full resolution. This allows photographers to freeze the perfect moment in time, like the instant this coin hits the mirror and bounces back up. To put this into context, Nikon’s new Coolpix A camera can capture four frames per second and costs $1100.

HTC-One-Marbles-MacroWho doesn’t love a good macro shot? The HTC One has a dedicated macro mode that allows it to capture significant detail up close. In this photo from Rick, you can actually see the raised surfaces on the marbles in the foreground. In this example you can see the HTC One UltraPixel camera provides enough bokeh to pull focus onto the front marbles.

HTC-One-Peacock-FeatherThe image sensor on the HTC One excels at capturing color and texture. This photo from Eric of a peacock feather is vibrant and captures the iridescent shimmer that makes these beautiful animals so captivating to watch.

HTC-One-PortraitPortrait photography requires good lighting, a cooperative subject, and a camera capable of capturing enough facial detail to make the image compelling, like in this image taken by Rick. The HTC One camera allows you to adjust a variety of settings (exposure, contrast, saturation, sharpness, ISO, white balance, etc.), and does light metering based on where you touch the image. This allows you to explore how to best capture your portrait subject.

We’re proud of what our first customers have been able to capture with their HTC One. What photos are you most looking forward to taking the HTC One UltraPixel camera?

  • http://www.facebook.com/molnar.patrikantal Molnár Patrik Antal

    My daughter 😀 Day and Night.

    • http://blog.htc.com/ Larry Meadows

      Take as many as you can, they grow so fast!

  • http://www.facebook.com/people/Victor-Adatsi/1303058235 Victor Adatsi

    @htcadmin:disqus htc needs to market this device well , i think anyone who sees this device and uses it will choose it over the s4, try to let your marketing guys go out there in town and give people a feel of the device , the more people use it the more u will get more sales, let people try it out , i love htc and i really want to help out . i am from ghana , africa , wish i could help you guys market this product in ghana , if there;s anyway let me know , i will gladly do it for free

    • http://blog.htc.com/ Larry Meadows

      Thanks Victor, stay tuned, we are getting in hands. Like we did in New York (http://blog.htc.com/2013/03/experiencing-the-htc-one/), when people see it, they fall in love!

      • http://www.facebook.com/people/Victor-Adatsi/1303058235 Victor Adatsi

        @htcadmin:disqus if u already bought the htc one , how do u get the camera update on the phone , is there any link u can go to update the camera itself

        • http://blog.htc.com/ Larry Meadows

          what software version are you on?

    • cryosx

      We also have to see this on tv, online advertisements, magazine ads, etc. Also gotta get the carriers on board with promoting this phone in their stores.

    • 001isj

      They already sold me on it. I was set on getting a GS4, but after seeing all the reviews after real world use, I preordered the One. People praising a phone after actually using it themselves means more to me than commercials put out by the company that created it, so I feel that HTC getting this phone out to people early is the best thing they can be doing. Samsung can spend millions marketing their phone, but HTC has a phone that sells itself.

  • http://blog.htc.com/ Larry Meadows

    Congratulations! She’s beautiful!

  • http://riteshtripathy.wordpress.com/ Ritesh

    You should put these very photos on massive billboards saying something like “Would you rather have this or more megapixels?” 😉
    If I were to do HTC’s marketing here in India, I’d do a massive road drive in Indian cities, hitting key points of each city, showing the One’s capabilities as a camera and everything else, outdoors. The indoor presentation I was invited to was very good, but too limited and too small.
    Good luck with the One, it truly deserves huge success.

    • Ben

      The thing is that if you blow up 4 mega pixels to a billboard size… it looks horrible. So yes, if you want to fill a billboard, you will need more mega pixels.

      • http://riteshtripathy.wordpress.com/ Ritesh

        Just a representative picture would do. People just need to see the possible quality with 4 (much larger) megapixels. You obviously can’t print billboards with photos from any smartphone or even compact p&s camera!

        • Ben

          Yes but then it would be a picture that actually has not been taken with that very cam. Don’t get me wrong. I love the pictures they present here. I am not trying to criticize the camera itself. I am just stating that you cannot put real pictures on billboards. And as a matter of fact, indeed I think that 13 mega pixels wouldn’t do the trick either. Maybe the Pureview 808 with its 41 mega pixels?

          • EarlyMon

            How far away from the billboard are you thinking about? The eye-brain integrates based not just on number of dots, but their _relative_ size vs distance. BTW, check out the resolution of the big displays at the ball park.

      • EarlyMon

        You can’t do it 8 or 13, either.

  • http://www.facebook.com/pkerzviper Chetan Choudhari

    Hope this are not fake pics.

    • Rick Takagi

      No fakes.

  • http://www.facebook.com/michael.karnia Michael Karnia

    This phone cannot come out fast enough. I cannot wait to have it!

  • Petr

    I’m in love, but i already have One x+, so I love my phone but I’m sad I have it now :D:D One is so hot!

  • http://www.facebook.com/omar8920032000 Omar Aldabbagh

    i will have it over s4 anyday

  • http://twitter.com/mahesh_murali91 mahesh muraleedharan

    htc`s ads are not upto the mark look at galaxy s3 last time they did a jab at apple iphone by doing thenextbigthing commercial and it worked people now consider galaxy s series as better than iphone htc need to do similar promo and ad to show htc one is better than galaxy s4.

  • http://twitter.com/AmyBarseghian Amy Barseghian

    Wow – amazing shots and all this does is further convince me that the One would take my work in social media to the next level and make me even more productive. One of the many things I love about HTC is that they continue to up the ante and create amazing devices. They are never satisfied…I have a fondness for never being comfortable. 🙂 I heart my Droid DNA and never dreamed I could want another phone so soon.

    • Rick Takagi

      Thanks Amy for the kind words. It’s been interesting using the camera. There has always been a good separation between the results of a good point and shoot and any camera phone but this really starts to blur the line between a snapshot and something that could be considered for publication or a nice print. This camera really takes the creative ability to the next level.

  • judgey

    photoshop all the way!

    • http://www.facebook.com/profile.php?id=673608966 Cihan Cakmak

      i agree mods wont even answer that. if they need good camera need big sensor htc one sensor so small its nothing but gimmick

      • http://blog.htc.com/ Larry Meadows

        I will answer, these were taken straight from the camera by Rick and Eric.

        • http://www.facebook.com/profile.php?id=673608966 Cihan Cakmak

          coraldraw or photoshop being used? İ HAVE HTC ONE camera is crap nowhere near n8 or 808 cos both have huge sensors

          • http://www.jasondunn.com/ Jason Dunn

            Cihan, the best camera in the world is only as good as the person using it.

          • http://www.facebook.com/profile.php?id=673608966 Cihan Cakmak

            i am very good at photos. to get the best result need larger sensor HTC ended one think stupid megapixel war i respect them but imagine if the sensor was twice at 4 megapixel would be better

          • http://blog.htc.com/ Larry Meadows

            Hi Cihan, I will ask the photographers to chime in with what they used. Where are you located and which carrier are you on?

          • http://www.facebook.com/profile.php?id=673608966 Cihan Cakmak

            we dont buy phones on contract in Turkey. this time i bought my One from UK phones4u simfree cos in Turkey HTC’s aftersale is disgrace. so i choose to buy from uk. i love the device after sensation i had signal issue so when warranty 10 times said to my self never HTC till i saw One fall in love but wouldnt have bought it if it was in Turkey

      • http://riteshtripathy.wordpress.com/ Ritesh

        Rampant accusations with no substance behind it.

    • http://blog.htc.com/ Larry Meadows

      no photoshop, uploaded the full images, straight from the camera.

    • http://riteshtripathy.wordpress.com/ Ritesh

      Sure man.. like you saw them do it!

    • http://www.jasondunn.com/ Jason Dunn

      I’ll ask the photographers to stop by and explain how they altered they source images on the phone.

    • Rick Takagi

      Nope. The marble and portrait are straight out of the camera.

  • PeteyKay

    Congratulations on the release of this beautiful device.

    • http://blog.htc.com/ Larry Meadows

      Thanks @PeteyKay:disqus

      • http://www.facebook.com/indika.pathi Indika Pathi

        I was really considering buying a HTC one mostly because of it’s camera. However I am really disappointed after reading the following article about repairbility. It seems that the phone is glued together using adhesives making it almost impossible to open without damaging the phone, Why would anyone want to open this phone? well even the battery is hidden away under the motherboard, so if you want to replace your old battery. SOL.

  • Ali Al-Ebrahimovic

    nokia lumia 920 is hotter 😛

    • http://blog.htc.com/ Larry Meadows

      We’ll agree to disagree with you there 🙂 @29c684fa8eb813550459622056526435:disqus

      • Ali Al-Ebrahimovic

        Yeah ofcourse you will!!! Its an HTC blog XD lol my first phone was an HTC hd7 so im in love with windows phone and i can’t change the OS …if another version of this phone came with wp8 it would be the best phone ever 😀

      • http://twitter.com/Alimaggs Ali Maggs

        I’ve been using HTC phones for years (XDA, Tytn, HD, HD2, Titan) but have moved over to the Nokia 920 for the camera (especially in low light). Stick this camera in one of your Windows Phones and I would probably return :). I love the feel of the 8X but the camera didn’t match up. Good job though with the HTC One, those photos are very impressive.

  • Qaiser

    This Blog post puts to rest the only doubt I had about the HTC One. Looks like my succession of galaxy upgrades will now come to an end!

    • http://twitter.com/Lawrencethemute The Mute

      We have been waiting for you…

  • http://www.facebook.com/profile.php?id=1832807527 Mees Boeijen

    I don’t want to complain, these are awesome photo’s. But they were “at least” opened with with Snapseed as visible in the image details. Why is that?

    • http://www.jasondunn.com/ Jason Dunn

      Because anyone who’s even halfway serious about photography always tweaks them. We asked these two photographers for images they took and edited on their HTC One. These are the results. Post-processing on the HTC One doesn’t make a bad photo into a good photo – there’s no filter for great image framing, understanding light, or creativity.

    • Rick Takagi

      I can confirm that I didn’t use snapseed in the marble or portrait photo. I had applied the “Pro” filter to the portrait and that’s all. I can’t remember if that filter setting is on the prior version of the camera software or not. I have loved the raw results of the photos in both closeups and sweeping landscapes and think everyone else will too. I don’t have a way to post the original portrait in here but it’s really close to the filtered version.

    • EDKphotography

      Mees – Eric Krebs here. You are correct that I opened these files and cropped them in Snapseed. For the coin shot, I also toned down the saturation in Snapseed. For anyone reading who does not know, Snapseed is free in the Android market and anyone with this phone can download it. So you are seeing no exaggerated capabilities, the HTC One is just that good. Please check out the following links for screen shots from my phone: http://db.tt/gCyDvycU http://db.tt/OtgdTGWj As you will see in the coin shot, I used burst mode. I had dialed up my saturation in the camera settings before taking the shot in an attempt to bring out the colors of the chalk dust. But I felt I over did it a bit and brought it back down. The peacock feather is what it is, cropped in Snapseed. Amazing phone with an amazing camera!

      • http://www.facebook.com/profile.php?id=1832807527 Mees Boeijen

        I know the HTC One has a neat camera and I love the brand itself. But when comments like

        “no photoshop, uploaded the full images, straight from the camera.” -Larry
        “I will answer, these were taken straight from the camera by Rick and Eric.” -Larry

        appear, and the file properties don’t match with that, I start having my doubts about how trustworthy this post is:p.

        • http://blog.htc.com/ Larry Meadows

          @facebook-1832807527:disqus I can answer that – I was not aware that Eric had opened in Snapseed,
          the only edits he did were on the phone. the photos from rick were
          taken from the phone and used only filters on the phone. As for the
          file properties, they do show that the images were NOT photoshopped at
          all. I apologize for my mistake of not knowing Eric opened and cropped
          them with Snapseed. That is why we asked the photographers to get in and help answer questions themselves.

  • http://twitter.com/lucianstwits Lucian

    I’m just dying to receive it! It is certainly one of the most beautiful smartphones to date… actually, scratch that.. it is the One, it is the most beautiful – No 1!
    Beautiful photos Erik Krebs and Rick Takagi! I <3 HTC!

  • http://www.facebook.com/miljan.bor Miljan Marjanovic

    I can’t agree with Larry Meadows more. HTC now haves most advanced smartphone on market and ONE is a class better than S4 and XperiaZ for example!
    I am watching all reviews on Youtube almost a month now (I’m waiting this phone on VIP carrier in Serbia in late April) and i’m talking on forums with ppl so i have noticed that many of them will switch from Samsung or Apple to HTC just because of “HTC ONE” . So.. HTC, this is your big chance to come back on throne, a place that you deserve and i really think that you need to focus more on advertising. You need a big commercial with some celebrity that ALL WORLD will see.

    Btw I have 3years old aluminum uni-body HTC Legend witch i will replace with ONE as soon it arrives in Serbia so i know your quality.

    Good luck!! I wish you a great success this year (and sry for my English) 🙂

  • http://www.facebook.com/murad.qasimzade.5 Murad Qasimzade

    The best phone ever.HTC new models always have better camera performace than previous models.

  • hohopig

    As expected, it worked well for closed up. But what I have been asking on several sites is – how’s the quality of the shot when the subject is long distance or when there is movement?

    What makes it slightly suspicious and annoying (personally) is that I have not seen any review that talks about and compare the quality of a mixture of shots and not just closed ups. If anyone have a link to such review from a reputable site, please do tell.

    • Rick Takagi

      Hi there!

      Your right about the close up photos in this blog post. I have shot a few sweeping photos that came out great but have no way of posting them on here. The new sweeping panoramic feature works great. A little tip about that…keep the sweep to only 2-3 frames in stead of maxing it out and your shot will turn out much better, simply due to less distortion.


  • http://www.facebook.com/muayyad Muayyad Al-Mulla

    I think they are great pictures for a phone! I would rather have better low light pictures than bigger images with no details. They only thing I want HTC to fix is exposure in both pictures and videos. It seems some conditions pictures get over/under exposed and in videos the exposure auto adjust is too slow

  • Rick Takagi

    Hi all,

    I wanted to address the questions regarding the use of external editing for the marble photo and the photo of my son, Gabe. The photos were taken right from the camera. I seem to remember applying the “pro” filter on the one of gabe and nothing to the marble photo. I could provide the original photo of Gabe for comparison if anyone really wanted to see it. I would also be glad to field any questions anyone might have regarding the photos.


  • http://www.facebook.com/1952wallace John Matthew Ward

    Beautiful piece of kit………..possibly my next phone to replace my wonderful HTC Sensation….good gear.

  • http://www.facebook.com/kablansy Leonhard Euler

    This phone looks fare better than Samsung Galaxy phones and IPhone. Now, I hope HTC’s Marketing will be better to capture consumer’s attention and consideration.

  • kurniawan tanadi

    Ultrapixel??suree!!htc need to fight in market,i live in indonesia,wish i could help you guys,it would be so glad,,nowadays indonesia are lack of information about gadget,they just lookin for what brand pepople commonly used,just tell me what can i help you guyss,anytime!!im using htc one-x

  • IHateLies

    From what I can find, there is a patent issue with HTC and Apple. Try a 3rd party mail app, and it should start working.

    • Joel

      Thanks for your post. Would you happen to know the name of any 3rd party mail app

      • IHateLies

        I use GMail for connecting to my GMail and Yahoo accounts. In theory I could connect it to a few more mail accounts.

  • http://twitter.com/kabhi_shek Abhishek Naik

    I love this. I wish I could buy the HTC One. 😀
    But quick question, how does it work outdoors? Will the details be affected by the excessive light capture outdoors?

  • EarlyMon

    Question: you may be aware of the popular One X modification with settings for varying jpeg compression/quality and video bitrate – how about building those in to the HTC app?

  • http://majamaki.com/ Terry Majamäki

    Great photos, now if HTC would simply sell us this phone, it would be wonderful.

  • http://www.facebook.com/oneseries Peter Vernelen

    I really love the One but I’m still a bit sceptical about the cam performance, its great in low light conditions but I miss some detail in regular outdoor shots compared with my One X that is, gonna have another go with it as soon it gets available here, but never the less its an awesome set

  • Adam Edgley

    This is misleading people. All of the photos above were taken with off-camera flash. Yes, the sensor does better than most, however the crappy little led flash on phones cannot deliver the quality of light needed for shots like those above. Show me what can be done using ONLY the phone.
    Also, my Canon 7D delivers 8 frames pet second and cost me $1000.

    • Rick Takagi

      Hey Adam, The portrait and marble photos did NOT use an off camera flash. The lighting is a simple daylight balanced lamp. Quick tip, pick up a CFC bulb and lamp at any store and use it for closeup photography, your photos will come out great. I use one all the time.


      • Adam Edgley

        Technicality! 🙂
        Continuous lighting or strobe, put him next to a window or something. Most people don’t understand why you need a daylight balanced light source for photography.
        I love that HTC are not going for more MP like everyone else. An 8MP DSLR will take far better pictures than a 12MP phone because of the larger sensor capturing better quality data. People don’t realise that unless they’re printing poster size, MP just aren’t that important.
        These images reflect that quite well (I trust they are SOOC).

        • Rick Takagi

          Hey Adam, I’m glad you mentioned this. I was just thinking that I should said something about window portraits and simple light diffusion with fabric or paper…good idea for new tips and tricks!


          • http://www.facebook.com/indika.pathi Indika Pathi

            In that case don’t you think the above photos are misleading? I don’t think your regular smart phone user walk around with lamp. The article should have clearly stated that fact.

          • http://blog.htc.com/ Larry Meadows

            I think the point is you have to think about your surroundings whenever taking a photo. As Rick wrote in an earlier tips post (http://blog.htc.com/2012/10/low-light-photos/) there are things you can do that are simple to make sure the photos you take with your phone turn out great.

          • Rick Takagi

            Hi Indika, I don’t think the photos are misleading at all. It’s only 4 photos showing some of the abilities of the camera. The marble and portrait photo required no special technique other than a light. The same could have been achieved by someone sitting in natural light, as Adam pointed out.

        • Miracle Zhou

          Adam, well said. “An 8MP DSLR will take far better pictures than a 12MP phone because of the larger sensor capturing better quality data”. I think this is why HTC made the One image sensor 4MP only 🙂

          Also, even with a DSLR you still need good lighting to take good photos. While everybody understands lighting is essential to photography and accepts the fact that commercial photography uses artificial lighting a lot, why would people expect to ask a smartphone to take great pictures without enough light on the subject?

  • Josiah House

    I think the HTC One is a great product with many needed changes. The innovation with the ultrapixel technology is impressive. However, with HTC having a rough time I think many people are skeptical until they see it and use it themselves. Is there anyway I could help put the one in the hands of more people? It is an awesome device.

  • mark salgado

    have you ever used the htc 4g lte camera? is so, how would you compare the HTC One and HTC 4G LTE cameras?

  • mark salgado


  • http://www.facebook.com/pengtuck Peng Tuck Kwok

    @htcadmin:disqus Would be great for photographers if there were RAW file saving. Then I don’t have to bring the 4/3 around. As it is the HTC One X+ has a pretty decent camera (I own one), just don’t like the post processing done on the final output of the image.

  • http://www.facebook.com/chiangkaijie Kai Jie Happy Man

    This technology really made the Galaxy Series immediately outdated.

  • Ole

    Poor battery life is dissapointing.

  • aidoj

    Some great photos there, but there is no need to lie about the burst capabilities of the camera. Top end compact cameras from Sony, Panasonic and Canon all do 10fps at full resolution and are all under €300, not several thousand as stated. It’s great that the One X has a full size burst mode at 8fps, but brag about that being on par with standalone cameras, rather than publishing misleading info – it makes HTC look rather silly.

  • http://twitter.com/LarsChesar Lars

    This phone REALLY needs more marketing… as I know this phone is the best I have EVER saw, yet almost none of my friends (I am 16 years old) have heard of it. Great phone, HTC. Just please mark it a little, but I bet you are waiting with that till the S4 comes or so…

    • http://www.jasondunn.com/ Jason Dunn

      The phone is just starting to come out now, so in general it’s not a good idea to market a product until people can buy it. 🙂 AT&T announced they’ll sell it on the 19th of this month, so throughout April you’ll see more and more marketing to support the launch.

  • Marlon Milligan

    Nice pictures

  • Marlon Milligan

    Will there be an Htc Kiosk in Bestbuy? People need to see this device & have it explained in detail. Also htc needs better commercials. Something like a child playing with htc one a little rough & the father /of mother comes into the room, smiles at the kid, takes the phone & hands the kid a plastic Samsung looking device. At the end it can say.. “Now that’s child’s play”. Then the htc one sign pops up & the tagline “Brilliant” appears.

  • http://www.facebook.com/jacob.marshall.948 Jacob Marshall

    Great phone, don’t let Samsung’s marketing bury it though, advertise more!

  • daveybuc

    Hello folk’s, I would like to ask if anyone has printed an A4 size picture taken from the HTC One and did it pixelate at this size??.

  • http://www.facebook.com/prajakta.mali.18 Prajakta Mali

    i think htc better have 2 lenses at back to shot low light other for day light high pixel as i have htc sensation xe with 8 MP shot better than htc evo 3D with 5 MP it is clear high pixel better than low in day light at least no one shot in night as frequent in day or better htc promote this htc one for pub goers
    are these photos really shot by htc one

  • Mike Masters.

    Ive just purchased this beautiful phone which came with the Media link HD box, cant wait to try this out with our tv!,I own the HTC one s, which has bin a great phone n have taken some superb images with the built in camera, this version shpuld Not disappoint just cos its marketed has having only 4 MP! Judging by what photos ive seen already inc footage it should take top spot in the charts, thats not to mention the great features this phone has up its sleeve, buy it n emjoy!

  • daveybuc

    Why oh Why oh Why HTC, have you released this phone with Android only?? Why hasn’t it been released with windows so we have a choice??….If you went into PC World and the only operating system on a computer was Apple you would leave the shop.. So where’s the consumer’s choice here?? It seems a bit silly that such a brilliant mobile should be tied to one OP source that I’ve no wish to be involved with.. Sorry HTC but this is one customer you wont be getting…

  • daveybuc

    Why oh Why oh Why HTC, have you released this phone with Android
    only?? Why hasn’t it been released with windows so we have a
    choice??….If you went into PC World and the only operating system on a
    computer was Apple you would leave the shop.. So where’s the consumer’s
    choice here?? It seems a bit silly that such a brilliant mobile should
    be tied to one OP source that I’ve no wish to be involved with.. Sorry
    HTC but this is one customer you wont be getting…

  • Joseph C. Kim

    It’s just amazing what these mobile phone cameras will capture these days. Incredible!

  • http://www.facebook.com/junnior.reis.1 Júnnior Reis

    All Photographs Were Captured Image Processing !

    First Picture Was Used In The Software: “Snapseed 1.5” !

    Second Image Was Used In The Software: “Picasa” !

    In Third Picture Was Used In The Software: “Snapseed 1.5” !

    In Fourth Picture Was Used In The Software: “Picasa” !

    Why Do You Want To Fool Us ?

    P.S: As I Look Of Original Images And Without Any Kind Of Treatment !!!

    • ricktakagi

      Hi Junnior, How are you being fooled? Do you not store your photos in some sort of software?

  • Nati H. Orny

    None of the pictures are sharp, even though your HTC ONE might have the highest PPI, you’ll easily see pixels from the pictures you take… i’m pretty dissapointed by the camera of the HTC ONE, and already ordered mine…

    If i look at the comparison pictures of other phones which have been on the market longer than the HTC ONE, like the SGS4 or S3 or iPhone 5 they all look better than the ones from the HTC ONE …

  • http://www.techaheadcorp.com/iphone-developer.php Amanda

    The images look highly detailed and spectacular, it is only the price which might be an issue for some, rest running on Android is an added advantage for users. HTC has taken camera technology to new heights.


  • EDKphotography

    Glad to hear it Jeni! I know exactly what you mean. Outside of my photo work, there are a lot of situations where I don’t want to, or can’t lug my dslr with me. It is a great feeling to know that if I get that print worthy shot on my One, I can throw it up on my wall and it will look great. Make the switch! You will love it 🙂

  • grafikastudios steph

    false! light is is about quality, in photography, as u deals with it ! photo= light

  • Miracle Zhou

    More light can lead to less exposure time and therefore less motion blurry, to me this is one aspect of quality improvement.

    I am not saying HTC One is going to be able to replace my DSLR, though. But it is always good to have a smartphone with good-enough (yeah, not for commercial photography) photo-taking quality with me.

  • http://www.facebook.com/saswata.mukherjee.73 Saswata Mukherjee

    is the firmware update is going to deliver more bright and detailed daylight photos???

  • Mohit J

    Mr. Krebs and Takagi,
    I love everything I know about the HTC One EXCEPT for 2 of the biggest things I (and millions of other consumers too) care about in a smartphone (details below)….because of which I’m so drastically disappointed that I’ve turned back from the store and put off buying it (with great regret)…

    A) Camera
    Lemme start by saying that while the sample photos you show are remarkable in aesthetics and quality, they simply cannot justify the tremendous loss of resolving power with the 4MP resolution…what about details in daylight ?
    > Have you done any statistical / EXIF-data / crowd-sourced / photo-sharing-website data etc studies of the percentage of smartphone photos taken in good light Vs in low light ???
    > The BIGGEST and most important use of a smartphone camera is its ubiquitousness: the fact that a smartphone camera is present in situations where no other camera is present.
    > And THAT includes to a great degree, shots taken in good lighting.
    > And THOSE photos from this 4MP Ultracrapixels are going to be hopeless – apart from lost details, I would barely even be able to do a reasonable zoom / crop etc of any of the photos I would take from an HTC One.
    If say 70% of all smartphone photos are taken in bad lighting / Low shutter / High ISO situations then this camera is a huge success, else a huge fail.

    B) Audio quality
    > I’ll refrain from too many details (and would be grateful if you can pass this on to the HTC Audio teams) but the horrid tinny sound that comes out of any other Android phone speaker is just doubled here with the stereo speakers – and is still as ridiculous a laugh compared to iPhone sound as any other HTC phone of the past was.
    > In fact what bigger irony can there be than that at an AT&T store yesterday, clicking the sound demo icon produced this blaring completely blown out distorted bass as the HTC promo video touted the awesomeness of its stereo sound with ‘booming bass’ haha (part of which was due to the s/w bug maxing the volume each time anyone clicked on that promo icon)
    > Why why why can’t HTC (which is often so close to making the most near-perfect smartphones on the planet) just invest in JBL (ilke Lenovo Ideapad Laptops have done compared to the super crap tinny speakers on a $2500 Macbook Pro) or Bose or Altec-Lansing etc kind of speakers once and for all ??

    Why does the HTC flagship phone which has every promise of being the best phone on the planet always fall short in retarded ways that even ALLOW comparisons with iPhone-5 etc to sprout up ? Frankly, they don’t need to.

    You have the ability to hands down beat every other (sigh)Phone and drab-droid phone out there – you’ve already excelled in design, usability, quality and tech. Now upgrade the components properly once and for all. Please. For your own sake if not ours.

  • http://www.facebook.com/brettjderiso Brett Deriso

    Bah humbug. As a photographer with a Nikon D4, I know the value of low light sensitivity, but HTC are deluded if they think snapshooters are going to give up real estate (pixels) for a gimmick like “Ultrapixel”. Maybe that’s why they don’t mention the effective megapixel count anywhere on their spec sheet -they’re embarrassed, and rightly so. This is the same B.S. Apple pulled when they rolled out the i4s with “improved” optics. If you can’t keep up with the competition, make excuses and invent hype about the mediocre garbage you’re offering.

    I’ve been toting Sammy’s Galaxy S II for over a year, and never have I had a problem with low light. Having seen the camera performance on the Galaxy S4, I can honestly say I’ll take it (and Sammy’s regrettably plasticky construction) over this silliness any day.

  • http://www.facebook.com/canonrock.storm CaNon Rock Storm

    Photoshop ???