How You Use Your HTC: Results From Our Survey

 

A little while ago we asked you how you use your HTC phone to stay connected. While this wasn’t a scientific poll, we still think it paints an interesting picture of evolving behavior. It also underscores the thinking we applied to the HTC One‘s design, and particularly the reasons why we created the new HTC BlinkFeed experience.

On average, how often do you check your phone each day?

survey-frequency

The first thing that jumped out at us was how much people relied on their phones throughout the day. A whopping 63 percent of you said you pull out your phone and check it every 20 minutes or less. A full 20 percent check every 5 minutes, or are basically constantly checking.

When you check your phone, how long are you reviewing information?

survey-duration

Moreover, it looks like most of you are using your phones to make sure you stay on top of things throughout the day. Some 36 percent said that when you check your phone, it’s typically for just 60 seconds or less. That suggests you are mostly doing things like tapping in for just a moment to see what is going on with your friends, to send a quick text message, or maybe to snap a quick photo.

However, a solid 33 percent said your check-ins last for two minutes or more. That might indicate how some people are using their phones to read full news articles, deal with a lot of work emails, or check a lot of different apps in one go.

What information or apps are you checking?

survey-check-apps

The last thing that struck us was how many of you rely on your social networks for news. Facebook was by far the most popular way for you to stay on top of what’s happening out there, with 38 percent of you naming the social network as your top news source. Only about one-fifth – less than 22 percent — said you relied on apps tied to specific new outlets.

survey-news-sources

Ford Davidson, HTC’s Director of Product Strategy, said the results support the reasons why HTC created BlinkFeed in the first place.

“People really are constantly checking their phones, they are consuming content in bite-sized chunks, and they care deeply about what their friends and social circles are talking about.”

What stands out to you? Any surprises?

  • Harold Goldner

    I can’t believe how much time is spent on Facebook. Completely amazes me. What a huge time suck.

    • HTC Social Team

      You can really lose track of time keeping tabs on what your friends are up to. How do you spend most of your time when you’re on Facebook?

      • Harold Goldner

        I don’t keep track of my friends, for starters. I’ve got enough to do practicing law and keeping up with technology. How can I possibly have time to see what my friends are doing. If they’re in touch, we catch up (or visa versa), but I’m too busy to be a voyuer.

  • radiotrib

    So if we combine Blinkfeed with the BBC streams we could possibly be bigger even than Twitter in the infosphere … HTC/BBC … are you listening ???

    • HTC Social Team

      We hear you loud and clear! We’re constantly working to
      add new content channels to the 1,400+ sources we provide through
      BlinkFeed. Stay tuned!

  • jlesther

    waaaaaaaaaaaaaaaa I don’t read BBC.. >.<

    • HTC Social Team

      That’s alright! If you don’t tune into BBC, we have more than 1400 other content partners globally pushing out more than 10,000 individual content feeds. And the list keeps growing.

      • jlesther

        Keep em coming! I know one of these days.. HTC will rule everything.. >.<

  • Terry West

    Yep, me too. In the past 2 months, I may have checked FB between 6-10 times.

  • Patrick

    This shows that the HTC First should have been way more successful. Being stuck to one carrier seems like a bad idea.

  • shaik asadulla

    Hi
    Guys my name : shaik asadulla I had purchased the HTC wildfire S since in the beginning I’m facing lot issue with my mobile and I complain to end number of time eventhough the problem still persisting when try to call the customer care executive there is no telephone etiquette from executive are very rude people my phone completely not working why do I have to purchase the damn phone when ever asked for manager mail id still they are not responding they have given HTC.com site

    • HTC Social Team

      We’re very sorry to hear you’ve had a poor experience,
      Shaik. It’s certainly not what we wish for our customers. Is there a specific
      issue that we can help you address? If you can provide us with the ticket
      number you received from customer support, we’ll be able to look into your case
      internally to see if we can get you some answers.

      • shaik asadulla

        This is my ticket no :2013008684101 I had conversation kunjan he is very rude and arrogance he is not ready
        Hear my issue with my mobile and I got misleaded by HTC executive there is no telephone etiquette I used my mobile very hardly and I lost my 14000 INR fucking HTC wildfire S now its completely not working
        Eventhough I had spoken too many people in HTC customer care executive its hopeless services and I want your manager email I’D ASAP or escalate this issue to consumer forum…

  • shaik asadulla

    Hi
    Guys my name : shaik asadulla I had purchased the HTC wildfire S since in the beginning I’m facing lot issue with my mobile and I complain to end number of time eventhough the problem still persisting when try to call the customer care executive there is no telephone etiquette from executive are very rude people my phone completely not working why do I have to purchase the damn phone when ever asked for manager mail id still they are not responding they have given HTC.com site
    I hate your product and your services

  • HTC Social Team

    In Europe and Asia, we’ve recently deployed Android 4.2.2
    to a majority of our customers and are continuing to roll out 4.2.2 to
    additional customers. Timing will vary depending on your location and
    carrier. Thanks for your patience.

  • TristanSchaaf

    Will it ever be possible to add sources from another region to your blinkfeed? Some stuff i like international (tech news for example), and some i like locally (politics, and basic news).