If there’s one way we’d describe today’s news from our competitor, it would be, “Here’s To Confirmation”. Confirmation of the experiences that HTC has pioneered, from the camera, to hardware design and the use of metal, to the user experience and more. Instead of witnessing a game-changer, you saw what happens when a supposed market leader decides to follow.
At HTC, change is who we are. Change is what we do. We even put it in our name by embracing the mantra “Here’s To Change”. By constantly questioning the status quo, we’re proving that true innovation is still possible in an industry dominated by a duopoly that is simply running out of ideas.
HTC has a proud history of breakthroughs and firsts. Earlier this year we changed the industry yet again with the acclaimed HTC One. The HTC One delivered true breakthroughs in sound, photography, and how you use your phone, all wrapped in jaw-dropping metal design that has caused more than a few iFans to do a double-take. And of course, experiences like front-facing stereo speakers with HTC BoomSound and a dynamic personal home screen with HTC BlinkFeed are still unique to HTC.
Compare the HTC One that to what you saw today. An iPhone 5 that looks the same as the one before it, and the one before that. But it’s made out of metal! It features a camera with bigger pixels! And there’s a second line of phones made with colored plastic unibodies! Sound familiar?
We’re not pretending we have all the answers. We’re just saying that if you’re going to change, why not go big? Why not choose real change and offer a genuinely new experience? Check out our program that lets you swap your iPhone for credit towards a new HTC One. Join all the others who have been Happy To Change.