HTC One Family – A Spectrum of Color

Everyone wants to stands out from the crowd. So why not do it with color?

Since the announcement of the HTC One  back in February, building out the HTC One family  has kept us pretty busy.

In July, the compact version of the HTC One, the HTC One mini, was announced. This was followed by its “big brother”, the HTC One max, this autumn. Each phone boasts a full-metal body design and ground-breaking new experiences like dual-frontal speakers with HTC BoomSound™ technology, the pioneering HTC UltraPixel™ camera and the HTC BlinkFeed™ live home screen. But even though the whole family’s been introduced, we’ve kept things fresh by steadily introducing new colors to suit just about anyone.

HTC One Family

The flagship HTC One was first introduced in Glacial Silver and Stealth Black. Its sophisticated looks quickly caught the eye of industry experts, journalists, and customers around the world. But as the HTC One family grew, so did the color choices.

At HTC, we know that people love expressing themselves through their phones, and color is a great way to do that. So we listened to our fans and kicked things off with a couple of eye-catching colors for the HTC One: Glamour Red and Vivid Blue, as well as its US version – Electric Blue – which is also available on the HTC One mini.

HTC One Black, Silver, Red and Blue

As we continued pushing the boundaries of design and technology to create innovative and personal ways to experience your phone, we invited David Koma, one of the UK’s most inspiring and creative fashion designers, to come up with two unique designs for the HTC One mini during Fashion Week. His designs, inspired by “Change” and his Autumn/Winter and Spring/Summer 2013 collections, were applauded by the fashion and tech word alike. From Koma’s designs, we created 10 money-can’t-buy, exclusive “HTC One mini x David Koma” collector’s pieces. We then gave those phones away to 10 emerging artists that took part in our Twitter competition to promote young  talent in the creative industry. See the winning entrants here.

HTC One mini x Koma

In November, we celebrated the 18th anniversary of the MOBO Awards. To mark this occasion we created something very special – a limited edition 18-Carat Gold HTC One for the winners of the “Best Newcomer Award” sponsored by HTC. This “Gold HTC One x MOBO” campaign achieved a whopping 1.5 billion impressions worldwide!

HTC One Gold x MOBO

Building on the all-metal design of the HTC One, the immense success of the 18-Carat Gold HTC One and with Christmas approaching fast, we decided to give the HTC One a holiday makeover. The result is the HTC One Brilliant Gold – adding yet another dazzling shade to our range.

HTC One Brilliant Gold 2

So the only question that remains is… what color are you going to choose?

  • John Thomas

    i love Htc. My favorite company. Still dont have the Htc One

  • James Smart Ouma

    Hi thanks for the well elaborated article on HTC. However i need some clarity on my HTC one..I bought my HTC one barely 2 months ago and realized it is a 16 GB version. My question is apart from the difference in the internal memory with the 32 GB version, are there other differences in terms of specs? James.

  • Stevie

    HTC One pricing is not at par with other competition like Samsung or LG.You need to lower the price if you want to be remain in competition.Over priced.