Back in the early twentieth century when a headline would break, newsies would stand at street corners and shout: “Read all about it!” Now when a story breaks, we turn to feeds on Twitter and Facebook instead of street corners. We look for a condensed, eye-catching snippet of what’s going on in the world, and if the story catches our eye, we’ll dig deeper and seek out the facts behind the headline. We live in a world consumed by news, with over half of us (52%) “information snacking” on a daily basis through our smartphones.
The rise of social media and smartphone usage has changed the way that we digest news. But is this new form of consumption putting us at risk of information overload or is all of this ‘information snacking’ good for us?
How we Read News Today & in the Future
We saw the trends and wanted to learn the answers, so we commissioned independent research company, ICM Research, to interview 10,000 people in ten markets1 as part of a global study2 into the behavior around news consumption—how it’s changed in recent years, how they feel about the changes, and what news consumption might look like in the future. The full global report, Feed All About It, is available today.
What did they tell us about how we consume the news?
- We’re waking up to it – almost half (42%) of the 10,000 participants admitted to checking the news within an hour of waking up, with over a third (38%) also checking the news within an hour of going to bed.
- We’re addicted to it – almost two-thirds (63%) admit to a greater overall need to be the “first to know” about global news.
- We have it all - 65% agree that they have a more rounded viewpoint on the news because they have access to multiple sources of information and opinions.
- We know it all - 72% of us feel more knowledgeable about what is going on in the world because news is more accessible.
“I now read the news daily on my smartphone and being able to access it so quickly and easily, anytime, anywhere I go has made me much more interested in it.” – female, age 22, Australia
How do they think news consumption will change in the future?
- Story over source – over half (55%) are more interested in the news story itself rather than its source.
- The generation gap – 50% of over-55s were found to be loyal to traditional news outlets compared to only 34% of under-25s.
- News becomes social – almost half (45%) of under-25s are less likely to differentiate between a news story and a social media post.
“Instead of reading newspaper, Facebook status updated me with the latest news and I will tend to research online…” – male, age 26, Australia
Suffering from Information Overload? Try Checking the News through HTC BlinkFeed
This lack of differentiation towards sources of news, coupled with our constant need to be informed, is impacting how consume news today and how we will consume news in the future. News will need to be even more social, tailored to personal interests, and delivered along with other content such as weather updates, calendar reminders, or status updates.3 Aggregators such as HTC BlinkFeed, Facebook’s Paper app, The Huffington Post, and Upworthy, will grow in popularity as the desire to stay on top of ‘news’ in all its guises continues.
Yves Le Jan, Director of Content and Services at HTC, said, “At HTC we developed an innovative solution in HTC BlinkFeed,4 in response to the explosion of digital news sources. We wanted our customers to be able to keep up with the news from around the world, alongside their social networks, at a glance and in a way that was simple, accessible and easy to digest.
“We knew that delivering up-to-date content was vital to the creation of HTC BlinkFeed, so this study has confirmed what we already believe to be true—that bite-sized news with the choice to delve deeper into a story, is leading to a better informed global nation. This realization is why the aggregated news content available on our smartphones through HTC BlinkFeed is so important to us, and reinforces the HTC One’s position as one of the most critically acclaimed phones of 2013. Over the coming year we will be making even greater enhancements to HTC BlinkFeed, which will bring more social and news updates live to user’s home screens.”
You can download the full report, ‘Feed All About It,’ here: http://s.htc.com/feedallaboutit.
How do you consume your news and how do you think it’ll change in the future? Let us know in the comments below.
- A total of 10,000 consumers were polled online by ICM Research (http://www.icmresearch.com/) with 1,000 participants from 10 countries: Australia, France, Germany, Russia, Singapore, Taiwan, the United Kingdom and the United States.
- A PDF of the full global study, ‘Feed All About It,’ is available at http://s.htc.com/feedallaboutit.
- Based on open-ended responses from HTC / ICM Research online poll to the question: “In the future, what other updates would you like to receive at the same time as news?”
- For more information on HTC BlinkFeed, please visit: http://www.htc.com/www/why-htc/blinkfeed/?section=blinkfeed-homescreen