This is a guest post written by a member of HTC elevate, HTC’s VIP community for our top fans from around the world.
Members of HTC elevate are on occasion given the opportunity to be involved in unforgettable experiences that pave the way for the future of HTC. Last Tuesday, 20 lucky HTC elevate members were invited to London for the European launch of the HTC One (M8) – a phone which is likely to become the best smartphone of 2014. I was one of those lucky members, and what an incredible event it was!
Making the train journey down to London from Hull, East Yorkshire, UK was both exciting and nerve-wracking for me, thinking about what was to come and waiting in anticipation for what HTC was going to show us. The build-up on Twitter kept me busy along the way, with the buzz growing hour-by-hour from other HTC fans that were also travelling to the capital – some to the launch itself and others to the select locations where the new device was going to go on sale immediately after the announcement.
Upon arrival at the event and registration, we were met by a huge room draped with HTC logos and designs with sneak previews of what we were going to be shown. Hundreds of photographers and journalists filled the rows behind us; with me and my fellow elevate members being given VIP seats on the front row! We were moments away from seeing what HTC were about to unveil.
Phil Blair, President of EMEA, welcomed the expectant crowd before Cher Wang, Chairwoman, talked about HTC’s history of designing game-changing devices and how successful last year’s HTC One flagship was. It was a fantastic feeling being just metres away from someone who has had such a huge influence on setting up HTC as a company and getting it to where it is today. This is the point we’d all been waiting for – the unveiling of the HTC’s new flagship phone. The excitement was unbearable as Cher held up the device on stage following a teaser video showing off the metallic feel and structure. The HTC One (M8) was here!
Scott Croyle, SVP & Head of Design and User Experience at HTC, then took the stage and showed us all the exciting new features of the device including the new Sense 6, improved BoomSound, the Duo Camera and the 90% aluminium body. For me, this was very exciting – this is the person you see online in all the HTC videos explaining how the designs were created and how the masterpieces are made – and I was sitting in the front row, hearing him talk about HTC’s new flagship.
Following the launch, we were given the opportunity to try out the HTC One (M8) and its new features with demonstrations from HTC experts and special sound-proof rooms to discover just how great the new BoomSound is. I was given the chance to experience the HTC One (M8) during the afternoon, and had lots of practice on the new Duo Camera and its new focussing features. I was really impressed with how well the features worked and how easy they were to pick up, having not used the device previously.
Following lots of playing and trialling, the day came to an end with the 20 elevate members gathered to celebrate at a nearby restaurant. We discussed the launch, our favourite moments, and the best bits about the new phone – a great evening to relax and reflect on the experience HTC offered us throughout the day and to look forward to the HTC One (M8) becoming the best smartphone of the year.
Having had the chance to feel the device and explore its new tricks, I’ve got a long list of favourite features. Have you had the opportunity to get your hands on the HTC One (M8) yet, and what do you like most?
Editor’s note: Want to know what it was like at the event in London? Watch the video below featuring comedian, Chris Parker:
All photos taken with the HTC One (M8).