I want to start by saying THANK YOU—a big fat ‘Thank you’ to everyone who attended and supported us throughout Mobile World Congress 2014. It was a frantic few days, and definitely an unforgettable experience. There are few stories that did clearly stand out during these days, here are some our favourite moments of #HTCinBCN.
HTC One takes home Global Mobile Award for Best Smartphone
The week started off with a bang when a panel of more than 175 independent industry experts from the media and mobile analyst communities choosing the HTC One as “one of the most advanced smartphones throughout 2013,” reinforcing the HTC’s unrivalled design and innovation leadership.
Peter Chou unveils the new HTC Desire 816
“The HTC Desire 816 marks the beginning of an exciting new era for the mid-tier,” said Peter Chou, CEO of HTC while onstage at MWC.
This year’s MWC saw the first edition of the all-new look of the HTC Desire family that comes fully loaded with HTC’s iconic dual-frontal speakers, HTC BoomSound™, HTC BlinkFeed™, and a spacious 5.5-inch screen and two powerful cameras including a 13MP camera with HTC Zoe™. In terms of design, the HTC Desire™ 816 distils elements of the internationally-acclaimed design DNA of HTC’s flagship HTC One® family, with a vibrant, modern colour palate and quality materials that give the HTC Desire range its own familiar, yet distinctive flavour.
The response to the new HTC One 816 has been exceptional, leading us to win four more awards in the past week alone!
- Tech Radar: Commended Award for the HTC Desire 816
- Know Your Mobile: Best in Show for HTC Desire 816
- Android Authority: Best Mid-Range Phone for HTC Desire 816
- Laptop Magazine: Best Budget Phone for HTC Desire 816
HTC Power To Give
What if you could now change the world with your smartphone? HTC is at the forefront of using mobile innovation to drive social change, that’s why we created HTC Power To Give. We worked with Dr. David Anderson of the University of California-Berkeley to adapt the BOINC program, the world’s largest volunteer computing initiative, and create this app.
By harnessing unused processing power to advance global research projects, HTC Power To Give has the potential to help answer some of the world’s biggest questions. Plus, it gives you a way to contribute to human needs in a diversity of fields such as biomedicine, physics and astronomy and use your HTC phone to be part of a voluntary computing program when you are not actively using your phone.
HTC’s Design Tour in Barcelona
Design is, and always has been, at the heart of everything we do. Great design isn’t just about beauty; it combines form and function in one seamless package. To celebrate the release of our new research, ‘Good Design Makes You Happy,’ we invited design experts from all over Europe to experience Barcelona through the HTC One. From iconic locations to 3D-printing factories we visited some of the most peculiar design venues in Catalonian capital. See some of these images below.
Through the scientific research that we conducted, we measured emotional reactions to everyday objects. According to this research functional and beautiful designed objects have the power to make you happy while functional, but ugly objects produce a negative reaction. This is why we pay so much attention to design – both on the outside and the inside—and why the HTC One embodies this philosophy, becoming one of the most critically acclaimed phones of 2013.
And of course, we cannot forget the mysterious motorist that saved Peter Chou, CEO of HTC, from being stuck in a traffic jam for hours and miss his important meeting at MWC. Mr. Obdulio Herrera, we salute you.
See you next year, Barcelona!