• UH OH PROTECTION
It’s a Wrap – HTC at Mobile World Congress 2014
 
 

I want to start by saying THANK YOU—a  big fat ‘Thank you’ to everyone who attended and supported us throughout Mobile World Congress 2014. It was a frantic few days, and definitely an unforgettable experience. There are few stories that did clearly stand out during these days, here are some our favourite moments of #HTCinBCN.

HTC's booth at Mobile World Congress 2014

HTC One takes home Global Mobile Award for Best Smartphone

The week started off with a bang when a panel of more than 175 independent industry experts from the media and mobile analyst communities choosing the HTC One as “one of the most advanced smartphones throughout 2013,” reinforcing the HTC’s unrivalled design and innovation leadership.

Award HTC One_blog

Peter Chou unveils the new HTC Desire 816

“The HTC Desire 816 marks the beginning of an exciting new era for the mid-tier,” said Peter Chou, CEO of HTC while onstage at MWC.

This year’s MWC saw the first edition of the all-new look of the HTC Desire family that comes fully loaded with HTC’s iconic dual-frontal speakers, HTC BoomSound™, HTC BlinkFeed™, and a spacious 5.5-inch screen and two powerful cameras including a 13MP camera with HTC Zoe™. In terms of design, the HTC Desire™ 816 distils elements of the internationally-acclaimed design DNA of HTC’s flagship HTC One® family, with a vibrant, modern colour palate and quality materials that give the HTC Desire range its own familiar, yet distinctive flavour.

The response to the new HTC One 816 has been exceptional, leading us to win four more awards in the past week alone!

HTC Desire 816

HTC Power To Give

What if you could now change the world with your smartphone? HTC is at the forefront of using mobile innovation to drive social change, that’s why we created HTC Power To Give. We worked with Dr. David Anderson of the University of California-Berkeley to adapt the BOINC program, the world’s largest volunteer computing initiative, and create this app.

By harnessing unused processing power to advance global research projects, HTC Power To Give has the potential to help answer some of the world’s biggest questions. Plus, it gives you a way to contribute to human needs in a diversity of fields such as biomedicine, physics and astronomy and use your HTC phone to be part of a voluntary computing program when you are not actively using your phone.

Download the Power To Give app now.

HTC Power To Give on HTC One

HTC’s Design Tour in Barcelona

Design is, and always has been, at the heart of everything we do. Great design isn’t just about beauty; it combines form and function in one seamless package. To celebrate the release of our new research, ‘Good Design Makes You Happy,’ we invited design experts from all over Europe to experience Barcelona through the HTC One. From iconic locations to 3D-printing factories we visited some of the most peculiar design venues in Catalonian capital. See some of these images below.

Through the scientific research that we conducted, we measured emotional reactions to everyday objects. According to this research functional and beautiful designed objects have the power to make you happy while functional, but ugly objects produce a negative reaction. This is why we pay so much attention to design – both on the outside and the inside—and why the HTC One embodies this philosophy, becoming one of the most critically acclaimed phones of 2013.

Barcelona-grid_blog

And of course, we cannot forget the mysterious motorist that saved Peter Chou, CEO of HTC, from being stuck in a traffic jam for hours and miss his important meeting at MWC. Mr. Obdulio Herrera, we salute you.

See you next year, Barcelona!

  • Janettwokay

    Great write-up. I sure wish I could have been there. Kudos to HTC for the Global Mobile Award for Best Smartphone!

  • Ivan Bandić

    I had a chance to visit MWC, and most importantly HTC booth at MWC. I even got to see Mr. Peter Chou when he came back with the award to HTC booth. 🙂 Got a chance to hold Desire 816 in my hands and take a few pictures of it thanks to J.B. I had a blast at HTC booth, and when I was using my HTC One Max at MWC a lot of people asked me what phone I am using, and I always directed them to HTC after showing it to them. 🙂

  • Vardan Nazaretyan

    I so much wish I will be able to visit MWC some day! Great to hear all these stories!