HTC is filled with talented, creative and passionate people who are empowered to imagine how they can make your life easier, richer and simply more beautiful. Just hold an HTC One in your hand for a few moments, and you’re instantly reminded of how good it feels to know that the team behind all that goodness is constantly working on more ways to surprise you.
Today, we are very excited to announce the formation of HTC Creative Labs, HTC’s internal innovation engine, along with the release of a brand new application for Android 4.4 users called Zoe–a beautifully designed, collaborative video editing application that lets you create, share and remix professional-quality highlight videos with your friends.
New group and new Android app? Where did this come from?
HTC Creative Labs is the team behind some of HTC’s most significant product design work, including the Sense 6 user experience with gesture control, BlinkFeed and more. This cross-functional, cross-cultural group, with team members in Seattle, San Francisco and Taipei, is responsible for crafting the user experience across HTC’s entire product portfolio.
One of HTC Creative Labs’ most beloved innovations for the HTC One (M7) was Video Highlights. We quickly noticed that people often used Video Highlights to capture and share group experiences at family gatherings, music festivals, sporting events and more. With your feedback, and a large dose of inspiration, HTC Creative Labs reimagined Video Highlights into a cross-device platform for sharing and remixing great experiences with your friends.
How does Zoe work?
Let’s say you went to a music festival, like Coachella, with your friends, and you took some great photos and videos. With Zoe and a few simple taps, you can easily create a slick highlight video that has a theme and a mood-setting soundtrack of your choice, then share it with your friends in the Zoe community. Even more importantly, now you and your friends can access each others’ highlight videos, then remix and share them, just as easily as the first time you created a Zoe.
A community effort.
The truly collaborative nature of Zoe makes this the perfect time to invite you to help us make it better. Anyone using devices from HTC, Samsung and LG (including the Nexus 5) running Android 4.4 or later can go to Google Play, download the Zoe public beta and start creating with it now.
Please note that Zoe (Beta) is pre-release software. If you’re not comfortable running into bugs and the inevitable hiccups that come with early software, we strongly suggest waiting for Zoe to reach version 1.0 later this year.
We are absolutely committed to improving the experience over time, with the community as an active partner in making Zoe great, and we can’t wait to start getting real-time feedback from the community throughout the summer. Over the coming weeks and months, we’ll tell you more about our plans for HTC Creative Labs and Zoe 1.0, including some blow-away new features and integrations. Please stay tuned!
In the meantime, check out an early look at what we’re building by checking out zoe.com and downloading the app. We can’t wait to see all of the great ways you’ll create, share and remix life’s most precious moments.