Today we’re beginning to roll out an update to our BlinkFeed app that will test the displaying of a limited number of promotions to users in a limited number of markets, including the U.S., U.K., Germany, Taiwan, and China. Below are some key details you need to know about this rollout.
How will it look?
If you’re a BlinkFeed user located in one of the markets named above, you’ll begin to see a limited number of native, relevant promotions of sponsored apps from AdNetworks partners such as Yahoo, Twitter, and Appia, as well as HTC auto promotions for new accessories or devices. Because these are native ads, they will appear like a typical BlinkFeed post rather than as a pop-up or banner ad.
We will be implementing a way for you to opt out of receiving these promotions, but we hope that displaying native and limited promotions in this way will help you discover new and useful apps and/or products and services.
It’s important to note that this roll-out is a pilot, so right now we’re only testing and analyzing the effectiveness of this particular native format implementation. It’s too soon for us to say when or if these promotions will be rolled out to additional markets. Of course, we’ll keep you updated as this pilot develops.
Please let us know what you think as you experience these new native promotions in BlinkFeed.